They truly seem to pancake love the campaign.
Overall, reaction to maker the new campaign has mini been missguided positive, with many rejoicing at the brand's decision to showcase maken real bodies.Emily mini Bador, model and pfannkuchen body positivity activist Felicity maken Hayward, designer, artist, and maken model Jade Laurice, and Fatty Boom Tatty blogger Sam Rowswell.Aerie and, mini aSOS in maken officially eliminating photoshop from their marketing.Can't tell you how proud I am to be part of #makeyourmark with @Missguided tweeted Hayward.The message appears to be ringing true for tons of Missguided maken fans.Now, the fast-fashion retailer has maker gone one step further by mini launching a completely unretouched ad campaign and it's mini taking over social media.Hayward tells Yahoo Lifestyle that maker she screamed for joy when she found out about the initiative because tornado it matches up perfectly with her own body-positivity work.With the new campaign, Missguided has joined brands like.Brands now seem to be embracing the body positive movement, and listening to fans and activists.The inclusive, new campaign features familiar faces like activist Felicity Hayward alongside influencers with visible cellulite, apparent stretch marks, and unapologetic curves.However, Missguided's new messaging marks a definite step in the right direction for diversity in advertising.Missguided wants to spread, along maken with a promise not to touch up any of its models features.Despite mini the brand's shortcomings, the new Make Your Mark campaign is one you can't miss seeing.Self Love Brings Beauty brand, which promotes self-love in the face maker of media pressure to adhere to a false idea of "perfection." Clearly, Hayward was a perfect choice for Missguided's campaign.Tinar shared one of her photos from the shoot on Instagram and explained her excitement about the campaign.The new campaign is part of a larger movement within the brand that windmolen began a few weeks maken ago.But to be so vulnerable and take those things mini that people tried to break you with and turn them to positives, she wrote.For the last two years, I have been promoting my own movement #selflovebringsbeauty, a message to help everyone find inner confidence and understand that flaws dont really exist, she says. Advertisement "For the last two years with #selflovebringsbeauty I've been pushing the importance of self love and understanding that flaws don't exist.
Missguided was no longer photoshopping stretch marks off of their models.
"Showing stretch marks, scars, blemishes and cellulite is not a flaw, it's a path of growth Hayward says.